Reinventing Customer Experience with AI-Enabled Telco VAS

Average Revenue Per User (ARPU), Value Added Services (VAS)Leave a comment

The telecom story is changing. Growth no longer comes from adding subscribers — it comes from creating smarter, more personalized experiences for the customers you already have. Artificial Intelligence (AI) is redefining how telcos deliver value, transforming traditional Value-Added Services (VAS) into engines of engagement and ARPU growth. The excitement lies in AI’s ability to…

The Rise of Direct Carrier Billing in Emerging Markets

Articles, Average Revenue Per User (ARPU), Content Provider, Direct Carrier Billing, Mobile Advertising, Mobile Service, Platform Provider, Telecommunication, Value Added Services (VAS)Leave a comment

      As smartphone adoption grows across emerging markets, Direct Carrier Billing (DCB) is gaining traction as a preferred digital payment method. DCB enables users to make purchases by charging transactions directly to their mobile phone bills—offering convenience, security, and accessibility, especially in regions with low credit card penetration. One key advantage of DCB…