The telecom story is changing. Growth no longer comes from adding subscribers — it comes from creating smarter, more personalized experiences for the customers you already have. Artificial Intelligence (AI) is redefining how telcos deliver value, transforming traditional Value-Added Services (VAS) into engines of engagement and ARPU growth. The excitement lies in AI’s ability to…
As smartphone adoption grows across emerging markets, Direct Carrier Billing (DCB) is gaining traction as a preferred digital payment method. DCB enables users to make purchases by charging transactions directly to their mobile phone bills—offering convenience, security, and accessibility, especially in regions with low credit card penetration. One key advantage of DCB…
Smartphones are becoming more and more necessary as digitalization and consumer technology adoption soar. A boom in the use of mobile value-added services MVAS via online channels is also beneficial for the growth of the market for mobile value-added services and increasing demand for smartphones. The telecom sector may now offer a range of value-added…
The market for mobile value-added services (MVAS) is being propelled by factors such a rise in smartphone and tablet users, mobile Internet usage, growing use of mobile applications and mobile web, and an increase in return on marketing expenditure. The number of vendors has increased rivalry among Internet service providers. Currently, individuals check a variety…
The market for mobile value-added services was estimated to be worth $658.5 billion in 2021; by 2030, it is anticipated to have grown to $2,226.2 billion, with a CAGR of 14.2%. Mobile Value-Added Services, or MVAS, are mobile services that mobile service providers offer in addition to voice communication services. The MVAS enables mobile subscribers…
When it comes to digital payments, China is certainly a world leader both in the areas of online shopping and paying at brick-and-mortar stores, cafés and restaurants. Data from the Statista Global Consumer Survey shows that Alipay and WeChat Pay are the most popular digital payment platforms among Chinese Mainland respondents, with around 9 in 10 Chinese…
Long used to strong growth and high margins, medtech companies are learning to adapt to a new normal. Since 2011, industry sales have grown at about 3% a year until more recently, when the growth rate reached the mid-single digits, and margins have been continuously under pressure. Health care providers, meanwhile, are looking for more…
Venturing Into Value Added Services in Medtech – In this article we’ll explores how medtech companies have fared at integrating value added services into their offerings. It also examines how these companies can accelerate growth by pulling through product sales and offering broader solutions for health care providers. The first article, “Profiting from Product Services…
How to Build Loyalty with Value Added Services in our society, providers of almost any product or service type seems to be a dime a dozen to consumers, as consumers are bombarded with more and more providers to choose from than seemingly ever before. So how does an organization stay competitive and appeal to their…
