Disney+ Hits 130 Million Subscribers

Having celebrated its second birthday on November 12, Disney+ rebounded from a brief subscriber slowdown in the past quarter. Having reached its 90 million subscriber goal three years ahead of schedule at the end of 2020, the Netflix competitor based in Burbank, California added another 35 million subscribers in 2021. In fairness, it needs to be said that the pandemic…


Where Binge-watching Comes Cheap

Although the video streaming service Netflix is available in over 190 countries, many markets are still underdeveloped. To further push acceptance in African countries, the streaming giant recently announced a free version of its app for Android users in Kenya to test the waters there and branch out from oversaturated markets like the U.S. and Europe. The pricing model…

mobile advertising

Mobile Advertising and Mobile Marketing in Global

Mobile marketing encompasses a broad range of advertising activities that use mobile devices such as smartphones and tablets as marketing platforms. Depending on the product or service, mobile marketing initiatives employ different delivery channels from SMS messaging to in-app advertising. To successfully customize content offers, marketers also make use of mobile technology features such as…