The Increasing of Smartphone Users Projected to Fuel the Market’s Expansion for MVAS

The market for mobile value-added services (MVAS) is being propelled by factors such a rise in smartphone and tablet users, mobile Internet usage, growing use of mobile applications and mobile web, and an increase in return on marketing expenditure. The number of vendors has increased rivalry among Internet service providers. Currently, individuals check a variety…

Market Study for Mobile Value-Added Services in 2030

The market for mobile value-added services was estimated to be worth $658.5 billion in 2021; by 2030, it is anticipated to have grown to $2,226.2 billion, with a CAGR of 14.2%. Mobile Value-Added Services, or MVAS, are mobile services that mobile service providers offer in addition to voice communication services. The MVAS enables mobile subscribers…

mobile advertising

Mobile Advertising and Mobile Marketing in Global

Mobile marketing encompasses a broad range of advertising activities that use mobile devices such as smartphones and tablets as marketing platforms. Depending on the product or service, mobile marketing initiatives employ different delivery channels from SMS messaging to in-app advertising. To successfully customize content offers, marketers also make use of mobile technology features such as…

mobile advertising

Mobile Advertising

What Is Mobile Advertising? The term mobile advertising refers to any form of advertising that appears on mobile devices such as smartphones and tablet computers. Companies advertise on these devices through text ads via SMS or through banner advertisements that appear embedded on a mobile website. They may also be found through downloaded apps including…