mobile advertising

Mobile Advertising and Mobile Marketing in Global

Mobile marketing encompasses a broad range of advertising activities that use mobile devices such as smartphones and tablets as marketing platforms. Depending on the product or service, mobile marketing initiatives employ different delivery channels from SMS messaging to in-app advertising. To successfully customize content offers, marketers also make use of mobile technology features such as…

mobile advertising

Mobile Advertising

What Is Mobile Advertising? The term mobile advertising refers to any form of advertising that appears on mobile devices such as smartphones and tablet computers. Companies advertise on these devices through text ads via SMS or through banner advertisements that appear embedded on a mobile website. They may also be found through downloaded apps including…