Amid the COVID-19 crisis, the global market for Content Provider and Application Providers estimated at US$33.9 Billion in the year 2020, is projected to reach a revised size of US$45.6 Billion by 2027, growing at a CAGR of 4.3% over the analysis period 2020-2027. Hosting, one of the segments analyzed in the report, is projected…
Mobile marketing encompasses a broad range of advertising activities that use mobile devices such as smartphones and tablets as marketing platforms. Depending on the product or service, mobile marketing initiatives employ different delivery channels from SMS messaging to in-app advertising. To successfully customize content offers, marketers also make use of mobile technology features such as…
The Indonesian telecommunications industry is among the fastest developing in Asia, with a market value reaching into billions of U.S. dollars. The industry encompasses mobile and fixed broadband subscriptions, as well as mobile phone services. As Indonesian consumers transition to an age dominated by digitalization, the telecommunications industry is expected to grow and transform rapidly.…
Mobile broadband is a wireless technology that provides access to the internet via mobile service. With the vast adoption of mobile phones worldwide, the mobile industry has not only changed in scale but also in use. In 2020, total the number of mobile subscriptions world wide forecase increase from around 8 billion in 2018 to…
The IoT Landscape is large platform provider, fragmented and changing fast. The app developer maker the amount of choice is bewildering. It takes the Paradox of Choice to an anxiety level of eleven. Matt Turck of FirstMark Capital does a good job of capturing the current ecosystem in his Nascar-like diagram of devices, platform providers and…
Long used to strong growth and high margins, medtech companies are learning to adapt to a new normal. Since 2011, industry sales have grown at about 3% a year until more recently, when the growth rate reached the mid-single digits, and margins have been continuously under pressure. Health care providers, meanwhile, are looking for more…
As the market is flooded with latest technologies, innovations, and ideas to ease out processes that require human intervention, mobile phones so far have been the only technology to sustain and serve the needs of consumers. While people have multiple means to get connected, mobile phones can be thought of as the most convenient and…
Service Provider Have you ever wondered how to choose an authentication service provider? We are amid a growing trend of using federated identifiers to provide authentication to the websites we use everyday. We can log in to countless applications using our social media accounts, our work accounts all have SSO capabilities, and we can even…
Premium SMS, what is it ? Premium SMS or SMS Pay, is a 3-7 digit number used for messages that charge a certain price to the end-user, per SMS received. The user pays a higher price per message than for a “normal” message. Premium SMS is widely used to monetize content, allowing customers to pay…
What Is Mobile Advertising? The term mobile advertising refers to any form of advertising that appears on mobile devices such as smartphones and tablet computers. Companies advertise on these devices through text ads via SMS or through banner advertisements that appear embedded on a mobile website. They may also be found through downloaded apps including…
