Smartphones are becoming more and more necessary as digitalization and consumer technology adoption soar. A boom in the use of mobile value-added services MVAS via online channels is also beneficial for the growth of the market for mobile value-added services and increasing demand for smartphones.
The telecom sector may now offer a range of value-added services that you can advertise to your clientele as brand-new commodities through a variety of channels thanks to technology advancements.
Technology developments are expected to accompany the fifth generation, or 5G, which is still a developing technology in the worldwide telecoms industry. With the implementation of 5G, millions of new, secure, and swift connections are envisaged. Due to the growing population and demand for smartphones, it is anticipated that the global market for mobile value-added services will experience rising revenues as a result of the development of 5G technology.
Mozat, Apple Inc., Vodafone Group plc, Samsung Electronics Co. Ltd., Reliance Industries Ltd., Huawei Investment & Holding Co. Ltd., Onmobile Global Limited, Comviva Technologies, Google Inc., and One97 Communication are a few of the major companies highlighted in this study.
The global mobile value-added services market is categorized on the basis of solution, end-user, vertical type, and region. By solution, the market is sub-segmented into Short Messaging Service (SMS), Multimedia Messaging Service (MMS), location-based services, mobile email & instant messaging, mobile money, mobile advertising, and mobile infotainment. The market is divided into small and medium-sized businesses and major businesses according to end-user. The market is divided into media & entertainment, healthcare, education, retail, government, telecom & IT, and others according to vertical type. The market is examined by region, including North America, Europe, Asia-Pacific, and LAMEA.